New Logo Pipeline
Consistent outreach and discovery motions.
Manager Coaching
Weekly mission reviews linked to forecasts.
1. Sales Enablement & Onboarding
Built to power every sales and marketing motion.
Use Cases
Sales & Partner Onboarding – Guided journeys for every role; LAER/MEDDPICC mapped.
Guided Sales Motions – Step-by-step execution tied to real deals.
Individual, Company & Partner Accreditations – Auto-assign, track, and verify learning progress.
Outcomes
70% faster ramp to first deal.
Automated certification and proof of readiness.
Higher qualification, progression, and close rates.
Metrics to Track
Time-to-first-deal, course completion %, accreditation ROI, score card uplift.
2. Pipeline Acceleration & Execution
Turn training into action — link inbound/outbound plays to live pipeline metrics.
Use Cases
Demand Gen / Lead Fulfilment – Guided next-best actions, SLA timers, co-branded campaign kits.
Sales Plays – Consistent execution across teams using embedded playbooks.
Software Trials & Proof of Concept Demos – Structured PoC templates and success criteria.
Outcomes
25%+ increase in qualified pipeline.
20–40% productivity lift within 30 days.
Proof-based trial-to-paid conversion and faster PoC sign-offs.
Metrics to Track
Lead acceptance rate, sales cycle time, attach rates, proof-to-deal ratio.
3. Marketing & Growth Campaigns
Run 30-day activation sprints across sellers and partners — and show ROI instantly.
Use Cases
Campaigns / Sprints – Launch and measure joint campaigns with MDF visibility.
Customer Discovery – Standardize persona-based frameworks tied to win-rate analytics.
Marketing Campaigns & Incentives – Capture evidence for MDF, Incentive & rebate attainment.
Outcomes
Measurable MDF ROI and rewards capture.
30-day measurable performance cycles.
Repeatable frameworks for co-selling and joint marketing.
Metrics to Track
MDF spend vs ROI, Incentive & rebate attainment %, meeting-to-opportunity ratio.
Use Case Personas
Enterprise Direct Sales
Outcome: Sellers gain clarity, leaders get control, finance gets proof.
Adoption & Expansion
LAER-aligned renewal and expansion plays.
Reporting
QBR-ready dashboards by region and overlay.
Use Case Personas
Vendor / Distributor Channel Sales
Outcome: More active partners, higher revenue per Partner, and board-ready ROI.
Partner Onboarding
Guided, automated readiness (cut time by 60-70%.
Incentive & rebate Acceleration
Track points, certifications, and profitability by partner tier.
Activation Sprints
Launch 30-day motions accross cohorts and regions.
MDF Campaigns
Co-launch with transparent ROI analytics.
Use Case Personas
Sales & Partner Managers
Outcome: Stop chasing updates, start accelerating deals.
Dashboards
Visibility across activity, coverage, renewals.
RACI & Approvals
Clear ownership across sales, pre-sales, and marketing.
Next-Best Actions
Risks and upsell plays surfaced automatically.
Exportable Readouts
QBR-ready ROI and progress snapshots.
Evidence That Converts
ROI & Proof
Measured and Attributed:
→ Measure your starting point, activate fast, prove impact, scale success, and repeat — every 30 days.
→ Time-to-first-value measured in days, not quarters
→ ARR/MRR, Win Rate, Deal Velocity, Incentive Capture
→ Audit-ready for leadership and finance
20-40%
seller productivity lift in 30 days
25%+
pipeline growth after standardized motions
70%
faster partner activation
100%
clear ROI on MDF, Incentives and program investments
ROI Calculation (Simplified):
ROI = (Revenue Impact + Incentive Value + Time Value – Cost) ÷ Cost × 100
Every mission is timestamped, linked to pipeline, and backed by proof.
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